$0
Total AP
$0
Issue Paid Total
$0
Annuity Premium
$0
Annuity Issue Paid
0
Sales
0
Presentations
0
Appointments
0
Contacts
0
Total Dials
$0
Lead Spend
—
ROI on Leads
0h
Hours Worked
📈 Conversion Rates
Contact Rate
—
Contacts ÷ Dials
Presentation Rate
—
Presentations ÷ Contacts
Close Ratio
—
Sales ÷ Presentations
Appt Show Rate
—
Shown ÷ (Shown + No-Show)
Approval Rate
—
Approved + Paid ÷ Total Sales
Placement Rate
—
Placed / Issued ÷ Submitted
📅 Persistency by Policy Age
Approved - Issue Paid business that hasn't charged back, measured from Date Paid (or sale date if unset)
3-Month Persistency
—
6-Month Persistency
—
9-Month Persistency
—
12-Month Persistency
—
⚙️ Efficiency Ratios
Dials per Sale
—
Lower is better
Contacts per Sale
—
Lower is better
Dials per Presentation
—
Lower is better
Presentations per Sale
—
Lower is better
Appts per Day
—
Based on logged days
Contacts per Appt
—
Contacts ÷ Appts Set
Dials per Appt
—
Dials ÷ Appts Set
Hours Worked
—
Dials×1m + Pres×60m
💰 Revenue & ROI Metrics
Written AP
—
All submitted apps
Placed AP
—
Issued & active only
Avg AP per Sale
—
Est. Commission
—
Sum of projected pay
Total Deposits
$0
Chargeback AP
$0
Lead Spend
$0
Cost per Appointment
—
Lead Spend ÷ Appts
Cost per Sale
—
Lead Spend ÷ Sales
ROI on Lead Spend
—
Written AP ÷ Lead Spend
🔄 Underwriting Pipeline
No sales data yet
You make — per hour you work
You sell — in AP for every dial you make
You sell — in AP for every person that answers the phone
You sell — in AP for every appointment you have
You sell — in AP for every presentation you make
📊 Breakdowns (life insurance — annuities tracked separately below)
By Lead Type
Lead TypeSalesAPROI
By Carrier
CarrierSalesAP
By Appointment Type
Appt TypeSalesAP
By Lead Source
Lead SourceSalesAP
By Day of Week
DaySalesAP
💰 Annuity Business (tracked separately — not counted as AP)
By Carrier
CarrierCountPremium
By Lead Source
Lead SourceCountPremium
📋 Log Daily Activity
👤 Client Information

📋 Lead Information

📄 Policy Details

💵 Projected Commission
%
Formula: AP × Comp% × Advance × Split
Projected Commission
—
Activity History (click to expand)
DateDialsContactsPres.Appts SetShownNo-ShowShow RateHours
Gross Income 🔍
$0
Net Profit
$0
Lead Spend
$0
Total Expenses
$0
Chargebacks
$0
Other Income
—
Advance Comm.
—
Carry Over
—
Overrides
—
Bonus
—
Residual
—
💵 Log Income
💸 Log Expense
📅 Monthly P&L Summary
Month Advance Comm.ResidualBonusOverridesCarry Over Gross Income Lead SpendBusiness Exp.Chargebacks Total Out Net Profit
▸💳 Commission Payments — logged via Sales Log → Pay button
DateClientCarrierTypeAmountNotes
▸Income Log
DateTypeAmountSourceNotes
▸Expense Log
DateCategoryVendorAmountNotes
🎯 Goal Tracking
Set one monthly target per metric — weekly and daily pace are worked out for you automatically, based on working days (Mon–Fri) in the current month. Status colors compare where you actually are today against where you'd need to be to stay on pace, not just the raw monthly total.
⚙ Set Monthly Goals
These save automatically as you type, too — the button's just there for a clear confirmation. Come back anytime to change any number; your current goals will already be filled in.
💰 Payment Protection
Enter the client's monthly mortgage payment to instantly see the total benefit needed to cover it for common periods, and how many months a max benefit would last.
🏠 Mortgage % Payoff
Enter the client's full mortgage balance to instantly see 100%, 80%, 75% and 50% of the payoff amount.
🔔 Notifications
Clients on an Approved - Issue Paid policy show up here once they hit 11 months since entry — a heads-up to reach out for their annual review before the 1-year mark.
🏆 Leaderboard
$0
Total AP
0
Policies
0
Agents
$0
Top AP
Rankings
#AgentAPPoliciesAvg APDialsContact%Close%
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👥 Team Dashboard
Live view of all agent performance
$0
Team AP
0
Team Sales
0
Team Dials
0
Contacts
0
Active Agents
$0
Avg AP/Agent
🏆 Leaderboard
RankAgentSalesWritten APDialsContactsPresContact%Close%Avg APLast Active
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🔍 Agent Detail
⚙️ Agent Management
Manage agents, assign teams, export data
Registered Agents
NameRoleTeamRegisteredLast SyncStatusActions
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🔀 Merge Duplicate Agents
Found the same person registered twice (e.g. typo'd name)? Combine their activity, sales, leads, and financials into one profile — this cannot be undone.
👥 Clients — click any row to edit
STATUS: (click to filter) Pending Submitted Approved Approved - OTA Approved - Issue Paid Placed Issued Persisted Chargeback Declined Withdrawn Rated
Date Client State AP Carrier Status Paid Policy Coverage Vendor Lead Source Appt Type
Weekly Activity Grid
—
This Week's Totals
Dials per Sale
—
Total AP
—
Sales
—
Hours Worked
—

🗺️ AP Submitted by State
Every submitted application, regardless of outcome
$0
$100k+
📊 The Breakdown
State map, age bands, carrier breakdown
$0
Total AP
$0
Issue Paid Total
$0
Annuity Premium
$0
Annuity Issue Paid
0
Policies
0
States
$0
Avg AP
—
Top State
Issue Paid Total is the AP from sales currently Approved - Issue Paid (including Carry Over and Reissue) — submitted, issued, and paid by the client, vs. Total AP which is everything submitted regardless of outcome
👥 Age Band Performance
📅 Best Days to Write
AP written by day of week, with the average AP per worked day so a day you work more often isn't unfairly favored
🕐 Best Time to Sell
AP written by the Time of Sale entered on each client, 6 AM – 9 PM. Pick a weekday to see only that day's sales.
📈 Weekly AP Trend
Last 12 weeks
🏢 Carrier Deep Dive
CARRIER POLICIES AP AVG AP TOP STATE
🎯 Lead Source ROI
Sales and AP by vendor
VENDOR SALES AP AVG AP CLOSE%
🗺️ State Breakdown Click any state to drill down
State Total Submitted Approved Placed/Issued Declined/CB Withdrawn Total AP Avg AP % of Total